India’s centuries-old Ayurveda tradition is poised to emerge as its global calling card, as the country positions itself as a hub for herbal wellness and pharma-grade exports. Demand for ayurvedic and herbal products, including beauty care and nutraceuticals, is witnessing a sharp traction in international markets, offering India a chance to brand itself globally on the lines of Korea’s K-beauty or Japan’s J-beauty.”Much such as K-beauty and J-beauty, India has the potential to champion A-beauty, blending ayurvedic tradition with pharma-grade efficacy to create globally-relevant, high-performance offerings,” it was mentioned in a Deloitte — FICCI re ort released on Tuesday.
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Vaidya Rajesh Kotecha, Secretary, Ministry of Ayush, today graced the formal felicitation programme organised for the special guests of the Independence Day celebrations. The event, organised at The Imperial Hotel, New Delhi, brought together more than 300 Yoga experts and medicinal plant farmers from across the country. Accompanied by their spouses and nodal officers, the participants will join the national festivities to be held at the Red Fort, New Delhi, on 15th August. Ms. Monalisa Das, Joint Secretary, Ayush & Dr. Kashinath Samagandi, Director MDNIY along with other senior officials of the Ministry were present during the ceremony.
The puja held on Monday, August 11, was special for Dhaneshwari Devi of Folgat village in Himachal Pradesh’s Chamba district as it came before the tulsi transplantation time and before the Independence Day. Her special guests included Block Development Officer Mahesh Thakur, Sub-Divisional Magistrate Priyanshu Khati and Deputy Commissioner Mukesh Repaswal. While the first officer made it to the puja, the other two could not but they promised to visit her on her return from Delhi. “It is a matter of pride for the entire district that she has been invited to attend the I-Day function in Delhi,” says the…
On 14.08.2025, Prof. Lydia Aziato, Vice Chancellor of the University of Health and Allied Sciences (UHS), Ghana, visited the Ministry of Ayush to review progress on the recently signed MoU between the Institute of Traditional & Alternative Medicine (ITAM), UHS, Ho, Ghana, and the Institute of Teaching & Research in Ayurveda (ITRA), Ministry of Ayush, Government of India. The MoU, signed during the Prime Minister’s visit to Accra, Ghana, on July 2-3, 2025, aims to strengthen future collaborations in Traditional and Complementary Medicine. The meeting was attended by Shri Jasvinder Singh, Director, IC Section, Shri Dheeraj Debnath, RO, and Dr.…
Rashtriya Ayurveda Vidyapeeth (RAV), an autonomous body under the Ministry of Ayush, organized its 30th National Seminar on “Management of Illness & Wellness in Paediatrics through Ayurveda” on August 18-19 at Scope Complex Auditorium, New Delhi. The event served as a vibrant platform for advancing Ayurvedic knowledge, innovation, and collaborative pediatric healthcare research. Distinguished dignitaries including Padma Shri & Padma Bhushan awardee Vaidya Devinder Triguna, Vd. Manjusha Rajagopala, and Vd. Mukul Patel graced the occasion. Highlights included the unveiling of the Souvenir and Posters, along with technical paper presentations by scholars, practitioners, researchers, and students, promoting holistic child health.
Dr. P. Ashok Babu, IAS, Commissioner-cum-Secretary, proudly presented a copy of the ‘Yoga For One Earth, One Health’ coffee table book to the Secretary, Ministry of Ayush. Published by the National Ayush Mission, Assam, the book beautifully showcases how Yoga is woven into the everyday rhythms of local life, reflecting the state’s cultural depth and wellness spirit.
Delighted to visit the Shalyacon Exhibition at the All India Institute of Ayurveda, New Delhi. It beautifully showcases the evolution of Shalya Tantra through ancient wisdom and modern innovations. Inspiring to see the dedication of our scholars and practitioners. Such efforts strengthen the global relevance of Ayurveda.
On the occasion of Charak Jayanti, the PCIM&H organized a one-day workshop under the RRDR project, funded by Nmpb MoAyush . The workshop focused on the identification and quality control of pharmacopoeial single drugs. Dr. Raman Mohan Singh, the Director of PCIM&H welcomed the participants and provided an overview of the institute’s initiatives. Prof. (Dr.) Mahesh Kumar Dadhich, CEO NMPB, attended the event as the Chief Guest and emphasized the vital role of PCIM&H in maintaining quality standards for ASU&H drugs and conserving medicinal plant biodiversity in the Gangetic Plain Region.
The “Industry Interaction on MSME Schemes for Ayush Manufacturers” commenced with a ceremonial lamp lighting by Shri S.C.L. Das (IAS), Secretary, Ministry of MSME, and Vaidya Rajesh Kotecha, Secretary, Ministry of Ayush, symbolizing a unified vision for growth. Shri Das highlighted the crucial role of MSMEs in developing a self-reliant and globally competitive Ayush sector, stressing the government’s support in entrepreneurship, market access, and a robust, supportive ecosystem.
Shri Prataprao Jadhav, Hon’ble MoS (IC) for Ayush & MoS for Health & Family Welfare, reaffirmed the Ministry’s dedication to establishing Ayush as a credible, evidence-based pillar of both national and global healthcare. He emphasized the importance of: -Strategic collaborations Innovation and research Capacity building for integration with mainstream health systems The Minister also highlighted the Government of India’s ongoing efforts to strengthen infrastructure, boost international cooperation, and elevate the global presence of India’s traditional medical systems.
