India’s centuries-old Ayurveda tradition is poised to emerge as its global calling card, as the country positions itself as a hub for herbal wellness and pharma-grade exports. Demand for ayurvedic and herbal products, including beauty care and nutraceuticals, is witnessing a sharp traction in international markets, offering India a chance to brand itself globally on the lines of Korea’s K-beauty or Japan’s J-beauty.”Much such as K-beauty and J-beauty, India has the potential to champion A-beauty, blending ayurvedic tradition with pharma-grade efficacy to create globally-relevant, high-performance offerings,” it was mentioned in a Deloitte — FICCI re ort released on Tuesday.
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