There has been a rising demand for AYUSH (Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homeopathy) products and services, with the sector registering an eightfold rise ex- panding from USD 2.85 billion in 2014 to an estimated USD 23 billion in 2024. “This growth underscores the increasing global demand for traditional Indian wellness products,” Rajesh Kote- cha, Secretary, Ministry of Ayush, told The Indian Express in an exclusive interview ahead of the National Ayush Mission (NAM) conclave on May 1 and 2 at Kaivalyadham, Lonavala. To further enhance global access, the ministry is actively addressing export challenges and developing a supportive ecosystem for the international growth of Ayush products and services,” he said.
Rajesh Kotecha, Secretary, Ministry of Ayush: ‘India’s Ayush Sector Registers Remarkable Growth, Reaches $23 Billion In 2024’
